A sharp logo could be the difference between someone opening the door to a downtown Knoxville business or just walking past. And what makes a good logo — color schemes, readability and style – also can be what makes for a bad one. 

Logos should capture the personality of a business. But when a local brewery looks corporate or a classy restaurant looks casual – that might be confusing for customers. 

Ryan Wilusz and Brenna McDermott of Knox News cast their votes for best downtown logos across multiple categories, along with the logos they feel need some work. 

Check out the full gallery of logos at knoxnews.com.