From a recent Sound ADvice newsletter comes this bit of wisdom of Mass Media versus Targeted Media options.

<p>From a recent Sound ADvice newsletter comes this bit of wisdom of Mass Media versus Targeted Media options.</p>

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.

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