Greg Martinelli shares the top trend in ag sales is solidifying your position as a trusted adviser to your farmer customers. He says as customers have gotten more sophisticated the role of a salesperson is beyond just production education—and combined with COVID-19’s influence–sales professionals have to have a compelling reason to visit the farm.

<p>Greg Martinelli shares the top trend in ag sales is solidifying your position as a trusted adviser to your farmer customers. He says as customers have gotten more sophisticated the role of a salesperson is beyond just production education&mdash;and combined with COVID-19&rsquo;s influence&ndash;sales professionals have to have a compelling reason to visit the farm.</p>

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

<p>The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future</p>

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