Today’s ag economy has changed the way United Prairie is partnering with its farmer customers. The focus is still keenly on return on investment, but CEO Curt Miller explains, there are key considerations for how United Prairie is showing up differently for their customers. Their team out of Tolono, Ill., is the 2024 recipient of The Scoop Business Innovation Award, sponsored by Ever.Ag Agribusiness.

<p>Today&rsquo;s ag economy has changed the way United Prairie is partnering with its farmer customers. The focus is still keenly on return on investment, but CEO Curt Miller explains, there are key considerations for how United Prairie is showing up differently for their customers. Their team out of Tolono, Ill., is the 2024 recipient of The Scoop Business Innovation Award, sponsored by Ever.Ag Agribusiness.</p>

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

<p>The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future</p>

Advertisement