Marketing consultant Morgan Seger says one prediction for the year ahead is companies will start using more artificial intelligence in their communications. However, she cautions her clients to be careful so they don’t start sounding like everyone else. Seger also provides insights on how digital marketing can be used to meet farmers where they are, prime the sales funnel, and improve how ag retailers show up at the farm gate.

<p>Marketing consultant Morgan Seger says one prediction for the year ahead is companies will start using more artificial intelligence in their communications. However, she cautions her clients to be careful so they don’t start sounding like everyone else. Seger also provides insights on how digital marketing can be used to meet farmers where they are, prime the sales funnel, and improve how ag retailers show up at the farm gate.</p>

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

<p>The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future</p>

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