Andrew Lambert, technology services manager at Centra Sota Cooperative, shares how his team is structured to help farmers advance their yields and return on investment. He says technology can be overwhelming because of how everything intertwines like a cobweb. But as a baseline: the exponential benefits will come when they are able to get a majority of their farmers optimizing soil sampling, variable rate fertilizer, and yield mapping.

<p>Andrew Lambert, technology services manager at Centra Sota Cooperative, shares how his team is structured to help farmers advance their yields and return on investment. He says technology can be overwhelming because of how everything intertwines like a cobweb. But as a baseline: the exponential benefits will come when they are able to get a majority of their farmers optimizing soil sampling, variable rate fertilizer, and yield mapping.</p>

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

<p>The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future</p>

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