Ryan interviews Steve Benson, CEO and founder of Badger Maps, the number 1 routing and mapping app for field sales teams. They discuss Steve's journey in building Badger Maps to $6 million in ARR and how referrals are the company's biggest source of new business. Steve shares the framework he uses to maximize referrals and word-of-mouth marketing. Drawing on insights from working with over 4,100 sales teams, Steve reveals the #1 consistent problem across teams and the biggest opportunity for improvement!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  



Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS
Referrals are Badger Maps' biggest driver of new business due to their focus on serving salespeople who naturally share recommendations.
To maximize referrals, reward both referrers (e.g. gift cards) and referees (e.g. extended trials), make asking easy for all customer-facing roles, and track metrics.
The #1 problem Steve sees working with 4,100+ sales teams is not leveraging best practices and knowledge sharing across team members.
Sales leaders should facilitate bite-sized internal training sessions where team members share specialized processes and methods with their peers.
Badger Maps saves field sales reps 5-10 hours per week by optimizing routing and planning to reduce drive time between meetings.
Technology enables today's sales reps to achieve 3x the productivity compared to manual processes.
Most sales teams underutilize the array of technologies available to free up time and scale reach.

BEST MOMENTS

"If you make [salespeople] happy, they will spread the word for you to their friends and people they work with."

"Someone in the organization knows like there’s a team of 30 sales reps and someone knows how to do that really well. But that knowledge isn’t shared across the organization very well."

"Have Jessica from Tulsa explain to the rest of the team how she’s doing this really smart thing that she’s doing.

"You can make one guy into three guys really with the right kinds of tools."

"I would guess thousands of [sales teams] over the years...I’ve worked with in different capacities."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io

Ryan interviews Steve Benson, CEO and founder of Badger Maps, the number 1 routing and mapping app for field sales teams. They discuss Steve's journey in building Badger Maps to $6 million in ARR and how referrals are the company's biggest source of new business. Steve shares the framework he uses to maximize referrals and word-of-mouth marketing. Drawing on insights from working with over 4,100 sales teams, Steve reveals the #1 consistent problem across teams and the biggest opportunity for improvement!
Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   
Explore becoming Superhuman here: <a href="https://superhumanrevenue.beehiiv.com/">https://superhumanrevenue.beehiiv.com/</a>
KEY TAKEAWAYS
<ul>
<li>Referrals are Badger Maps' biggest driver of new business due to their focus on serving salespeople who naturally share recommendations.</li>
<li>To maximize referrals, reward both referrers (e.g. gift cards) and referees (e.g. extended trials), make asking easy for all customer-facing roles, and track metrics.</li>
<li>The #1 problem Steve sees working with 4,100+ sales teams is not leveraging best practices and knowledge sharing across team members.</li>
<li>Sales leaders should facilitate bite-sized internal training sessions where team members share specialized processes and methods with their peers.</li>
<li>Badger Maps saves field sales reps 5-10 hours per week by optimizing routing and planning to reduce drive time between meetings.</li>
<li>Technology enables today's sales reps to achieve 3x the productivity compared to manual processes.</li>
<li>Most sales teams underutilize the array of technologies available to free up time and scale reach.</li>
</ul>
BEST MOMENTS
"If you make [salespeople] happy, they will spread the word for you to their friends and people they work with."
"Someone in the organization knows like there’s a team of 30 sales reps and someone knows how to do that really well. But that knowledge isn’t shared across the organization very well."
"Have Jessica from Tulsa explain to the rest of the team how she’s doing this really smart thing that she’s doing.
"You can make one guy into three guys really with the right kinds of tools."
"I would guess thousands of [sales teams] over the years...I’ve worked with in different capacities."
Ryan Staley
Founder and CEO
Whale Boss
ryan@whalesellingsystem.com
<a href="https://www.ryanstaley.io/">www.ryanstaley.io</a>

How do you grow like a VC-backed SAAS company without taking on investors? What are the secrets that SAAS CEOs have that the rest of us don't? Do you want to create a lifestyle business, a performance business, or an empire?  How do you scale to an exit without losing your freedom?


Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best SAAS Founders, CEOs, and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.

This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Gina Bianchini (Founder of Mighty Networks and prior Co-Founder with Marc Andreessen) and Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin). This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Sales, Business growth strategy, Founder, VP of Sales, CRO, Chief Revenue Officer, Technology, Leadership, CEO, Management, Hyper-Growth.

How do you grow like a VC-backed SAAS company without taking on investors? What are the secrets that SAAS CEOs have that the rest of us don't? Do you want to create a lifestyle business, a performance business, or an empire?  How do you scale to an exit without losing your freedom?
 Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best SAAS Founders, CEOs, and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Gina Bianchini (Founder of Mighty Networks and prior Co-Founder with Marc Andreessen) and Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin). This is where Scaling and Sales are made simple in 25 minutes or less.
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Sales, Business growth strategy, Founder, VP of Sales, CRO, Chief Revenue Officer, Technology, Leadership, CEO, Management, Hyper-Growth.

The Scale Up Show

How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire?  How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak),  Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more
This is where Scaling and Sales are made simple in 25 minutes or less.

How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? &nbsp;How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO&rsquo;s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World&rsquo;s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak),&nbsp; Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more This is where Scaling and Sales are made simple in 25 minutes or less.

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