Ryan interviews Steve Benson, CEO and founder of Badger Maps, the number 1 routing and mapping app for field sales teams. They discuss Steve's journey in building Badger Maps to $6 million in ARR and how referrals are the company's biggest source of new business. Steve shares the framework he uses to maximize referrals and word-of-mouth marketing. Drawing on insights from working with over 4,100 sales teams, Steve reveals the #1 consistent problem across teams and the biggest opportunity for improvement!
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KEY TAKEAWAYS
BEST MOMENTS
"If you make [salespeople] happy, they will spread the word for you to their friends and people they work with."
"Someone in the organization knows like there’s a team of 30 sales reps and someone knows how to do that really well. But that knowledge isn’t shared across the organization very well."
"Have Jessica from Tulsa explain to the rest of the team how she’s doing this really smart thing that she’s doing.
"You can make one guy into three guys really with the right kinds of tools."
"I would guess thousands of [sales teams] over the years...I’ve worked with in different capacities."
Ryan Staley
Founder and CEO
Whale Boss
ryan@whalesellingsystem.com