Join Ryan as he interviews Shay Howe, CMO of ActiveCampaign to talk about all things AI in growth and marketing. Shay shares what he would focus on if creating a start-up now: identifying market demand, building owned channels, and leveraging AI for content generation and research. With uncertainty around algorithms and paid media, he emphasizes product-led growth and referrals as key strategies.
Shay provides examples of how ActiveCampaign uses AI for attribution insights and highlights the importance of verticalized, practical content. He predicts storytelling and thought leadership will evolve to cut through AI-generated content.
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KEY TAKEAWAYS
BEST MOMENTS
"I would look for where is their demand already, it's fishing in a stock pond, right? Like we don't have to go out and try and find the fish. It's already there."
"I think thought leadership is going to actually really start to evolve and folks going to have to find ways to build true authority and market."
"I think the trick is going to be where, where can that AI side, what opportunities will it open that we have not yet seen that the first mover is going to have strong advantages in, right?"
Ryan Staley
Founder and CEO
Whale Boss
ryan@whalesellingsystem.com