How Innovative Tech Aided in Covid Recovery - Speaking with Jeff Bzdawka of Knowland

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Published Jul 13, 2022, 12:00 AM

Ryan is joined by Jeff Bzdawka in this episode, a seasoned leader of tech and hospitality. Jeff is the CEO of Knowland, as well as the COO at Travel Click and also led tech for the global brand Hyatt. Join them for a conversation about customer service, the complexities of the hospitality industry and of course SaaS and Tech!

Jeff has always considered himself a hotel operator first and has put his passion for providing caring service at the forefront of everything he has done. He talks with Ryan about the importance of customer focus and how simply unlocking strategy can have a long-lasting impact of lifetime customer value; this is exactly what he has done at Knowland.



  • Knowland are in the hospitality space, specifically groups and events so the pandemic has had a huge impact.
  • Jeff joined Knowland as CEO to help aid the company in its role as a critical hotel partner during the industry recovery of covid.
  • Knowland is a saas based business, that focuses on the insights. It’s not only about the data for them but instead but what can be done with it to support their clients.
  • A company’s foundation is built of people and product, and this is what Jeff attributes much of Knowlands success to. To recognise and sustain a strong product and stronger team.
  • Bringing hospitality and tech together and using the tech to scale and enable change, create better experiences and drive results is what excites Jeff.
  • Often integration of technology by saas companies into the hospitality industry isn’t the best it can be. This is something Jeff was and still is passionate to change.
  • Knowlands product is well placed to scale globally, they understand the complexities of the industry and can see the opportunities.
  • Jeff looked at the decision making processes and the PS wrapper, to get closer to clients and provide additional revenue by upselling.



 “Creating and taking that data in actionable insights, lead generations, helping hotels understand how they can sell better and to fill their hotels with more profitable business”

“Sales people selling to sales people can be a challenge”

“It’s a lot easier to sell to a happy customer than go out and find new [ones]”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE:


Ryan Staley

Founder and CEO

Whale Boss






How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

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