Ryan interviews Chris "Tito" Tito, co-founder and CEO of Hidden Layer, a company providing security solutions for AI models. Tito outlines Hidden Layer's full platform to secure AI, including scanning models for malware, monitoring model behaviour to catch attacks, and proxying API calls to block abuse. Tito then discusses various impressive enterprise use cases he's seen and talks about the common mistake businesses are making.

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KEY TAKEAWAYS
Pre-trained open-source models often get reused internally but may contain backdoors if not scanned thoroughly first.
Current cybersecurity tools don't inspect model code so can't catch malware that is desperately needed for specialized AI security.
Tito stresses that while AI promises much value, it requires thoughtful implementation with appropriate safeguards.
Models deployed into production pipelines are vulnerable to surrogate attacks and theft.
Safeguards are needed for both internally hosted models and external API-based ones.
Diverse, specialized use cases are extracting tremendous value from AI across industries.
However, many teams lack the skills or processes to properly evaluate or fine-tune models.
Generative AI is increasingly being used for fraud, deception and reputation attacks.
The talent shortage, especially in adversarial ML, poses scaling challenges for AI security start-ups.

BEST MOMENTS

"We have found thousands of examples of models that have been loaded with malware where we've malware hiding in weights of models."

"Current cybersecurity stack is not even parsing models. It's like trying to point a windows product at a Mac file."

"If you have the inputs to the model and you have the outputs to the model, you basically have the training set and the labels."

"Every time we talk to a customer, we find a new [AI use case]. The world is getting really creative."

"There's just an enormous shortage of adversarial machine learning talent out there."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io

Ryan interviews Chris "Tito" Tito, co-founder and CEO of Hidden Layer, a company providing security solutions for AI models. Tito outlines Hidden Layer's full platform to secure AI, including scanning models for malware, monitoring model behaviour to catch attacks, and proxying API calls to block abuse. Tito then discusses various impressive enterprise use cases he's seen and talks about the common mistake businesses are making.
 Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  
Explore becoming Superhuman here: <a href="https://superhumanrevenue.beehiiv.com/">https://superhumanrevenue.beehiiv.com/</a>
KEY TAKEAWAYS
<ul>
<li>Pre-trained open-source models often get reused internally but may contain backdoors if not scanned thoroughly first.</li>
<li>Current cybersecurity tools don't inspect model code so can't catch malware that is desperately needed for specialized AI security.</li>
<li>Tito stresses that while AI promises much value, it requires thoughtful implementation with appropriate safeguards.</li>
<li>Models deployed into production pipelines are vulnerable to surrogate attacks and theft.</li>
<li>Safeguards are needed for both internally hosted models and external API-based ones.</li>
<li>Diverse, specialized use cases are extracting tremendous value from AI across industries.</li>
<li>However, many teams lack the skills or processes to properly evaluate or fine-tune models.</li>
<li>Generative AI is increasingly being used for fraud, deception and reputation attacks.</li>
<li>The talent shortage, especially in adversarial ML, poses scaling challenges for AI security start-ups.</li>
</ul>
BEST MOMENTS
"We have found thousands of examples of models that have been loaded with malware where we've malware hiding in weights of models."
"Current cybersecurity stack is not even parsing models. It's like trying to point a windows product at a Mac file."
"If you have the inputs to the model and you have the outputs to the model, you basically have the training set and the labels."
"Every time we talk to a customer, we find a new [AI use case]. The world is getting really creative."
"There's just an enormous shortage of adversarial machine learning talent out there."
Ryan Staley
Founder and CEO
Whale Boss
ryan@whalesellingsystem.com
<a href="https://www.ryanstaley.io/">www.ryanstaley.io</a>

How do you grow like a VC-backed SAAS company without taking on investors? What are the secrets that SAAS CEOs have that the rest of us don't? Do you want to create a lifestyle business, a performance business, or an empire?  How do you scale to an exit without losing your freedom?


Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best SAAS Founders, CEOs, and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.

This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Gina Bianchini (Founder of Mighty Networks and prior Co-Founder with Marc Andreessen) and Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin). This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Sales, Business growth strategy, Founder, VP of Sales, CRO, Chief Revenue Officer, Technology, Leadership, CEO, Management, Hyper-Growth.

How do you grow like a VC-backed SAAS company without taking on investors? What are the secrets that SAAS CEOs have that the rest of us don't? Do you want to create a lifestyle business, a performance business, or an empire?  How do you scale to an exit without losing your freedom?
 Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best SAAS Founders, CEOs, and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Gina Bianchini (Founder of Mighty Networks and prior Co-Founder with Marc Andreessen) and Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin). This is where Scaling and Sales are made simple in 25 minutes or less.
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Sales, Business growth strategy, Founder, VP of Sales, CRO, Chief Revenue Officer, Technology, Leadership, CEO, Management, Hyper-Growth.

The Scale Up Show

How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire?  How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak),  Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more
This is where Scaling and Sales are made simple in 25 minutes or less.

How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? &nbsp;How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO&rsquo;s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World&rsquo;s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak),&nbsp; Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more This is where Scaling and Sales are made simple in 25 minutes or less.

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