Join Ryan for part 1 of his interview with Andrew Johnston, the head of sales at Superhuman, for an in-depth conversation about measuring the impact of AI products. Andrew discusses strategies for growing B2C and B2B businesses, highlighting the key factors that contribute to Superhuman's success. 

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  



Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS
Superhuman, designed as the fastest email experience, saves users around 4 hours per week and helps them respond 12 hours faster, offering a glimpse into how email would look if designed in 2024.
Superhuman's B2C growth leverages PLG levers, while B2B uses a product-led sales motion, targeting power users within corporations to expand team adoption.
Transitioning from B2C to B2B requires adapting messaging, targeting different buyers, and meeting higher ROI expectations as the company moves upmarket.
Quantifying ROI involves comparing pre and post-adoption metrics, such as time savings, email volume, and response speed, to demonstrate productivity gains.
AI enhancement, like writing emails in the user's voice, complements the core value proposition, with 15-25% user adoption of AI features.
Connecting productivity metrics to business outcomes, such as increased sales rep capacity and outbound activity, is crucial for resonating with decision-makers.

BEST MOMENTS

"Point blank Superhuman is the fastest email experience, or designed to be the fastest email experience in the world."

"The way I like to think about it is if Gmail or Outlook were designed in 2024 versus 2005, how would that product look and what, what things would it have natively built in? And that is superhuman." 

"Bar none, I think the first thing is getting the tool right, right? So it has to provide value, productivity gains, and efficiency gains as it stands. And then AI is the enhancement on top of that." 

"We're trying to correlate the metrics that matter to that sales leader with the things that we know are true and what we can provide based on the outputs that the tool has seen." 

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io

Join Ryan for part 1 of his interview with Andrew Johnston, the head of sales at Superhuman, for an in-depth conversation about measuring the impact of AI products. Andrew discusses strategies for growing B2C and B2B businesses, highlighting the key factors that contribute to Superhuman's success. 
Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   
Explore becoming Superhuman here: <a href="https://superhumanrevenue.beehiiv.com/">https://superhumanrevenue.beehiiv.com/</a>
KEY TAKEAWAYS
<ul>
<li>Superhuman, designed as the fastest email experience, saves users around 4 hours per week and helps them respond 12 hours faster, offering a glimpse into how email would look if designed in 2024.</li>
<li>Superhuman's B2C growth leverages PLG levers, while B2B uses a product-led sales motion, targeting power users within corporations to expand team adoption.</li>
<li>Transitioning from B2C to B2B requires adapting messaging, targeting different buyers, and meeting higher ROI expectations as the company moves upmarket.</li>
<li>Quantifying ROI involves comparing pre and post-adoption metrics, such as time savings, email volume, and response speed, to demonstrate productivity gains.</li>
<li>AI enhancement, like writing emails in the user's voice, complements the core value proposition, with 15-25% user adoption of AI features.</li>
<li>Connecting productivity metrics to business outcomes, such as increased sales rep capacity and outbound activity, is crucial for resonating with decision-makers.</li>
</ul>
BEST MOMENTS
"Point blank Superhuman is the fastest email experience, or designed to be the fastest email experience in the world."
"The way I like to think about it is if Gmail or Outlook were designed in 2024 versus 2005, how would that product look and what, what things would it have natively built in? And that is superhuman." 
"Bar none, I think the first thing is getting the tool right, right? So it has to provide value, productivity gains, and efficiency gains as it stands. And then AI is the enhancement on top of that." 
"We're trying to correlate the metrics that matter to that sales leader with the things that we know are true and what we can provide based on the outputs that the tool has seen." 
Ryan Staley
Founder and CEO
Whale Boss
ryan@whalesellingsystem.com
<a href="https://www.ryanstaley.io/">www.ryanstaley.io</a>

How do you grow like a VC-backed SAAS company without taking on investors? What are the secrets that SAAS CEOs have that the rest of us don't? Do you want to create a lifestyle business, a performance business, or an empire?  How do you scale to an exit without losing your freedom?


Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best SAAS Founders, CEOs, and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.

This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Gina Bianchini (Founder of Mighty Networks and prior Co-Founder with Marc Andreessen) and Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin). This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Sales, Business growth strategy, Founder, VP of Sales, CRO, Chief Revenue Officer, Technology, Leadership, CEO, Management, Hyper-Growth.

How do you grow like a VC-backed SAAS company without taking on investors? What are the secrets that SAAS CEOs have that the rest of us don't? Do you want to create a lifestyle business, a performance business, or an empire?  How do you scale to an exit without losing your freedom?
 Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best SAAS Founders, CEOs, and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Gina Bianchini (Founder of Mighty Networks and prior Co-Founder with Marc Andreessen) and Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin). This is where Scaling and Sales are made simple in 25 minutes or less.
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Sales, Business growth strategy, Founder, VP of Sales, CRO, Chief Revenue Officer, Technology, Leadership, CEO, Management, Hyper-Growth.

The Scale Up Show

How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire?  How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak),  Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more
This is where Scaling and Sales are made simple in 25 minutes or less.

How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? &nbsp;How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO&rsquo;s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World&rsquo;s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak),&nbsp; Andrew Gazdecki (Founder of Microacquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more This is where Scaling and Sales are made simple in 25 minutes or less.

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