Incentives drive action. But what makes an incentive truly irresistible? 

Today, we’re diving into the world of incentive strategy with a powerhouse in the field – Mercedes Ibbett, Managing Director and Owner of EVT Incentive Marketing. 

With 23 years of experience, she’s been shaping the way businesses motivate and reward their top performers. 

This year, EVT celebrates an incredible 40 years of success, proving that the right incentives don’t just boost sales—they transform businesses. 

But Mercedes’ story goes beyond the boardroom. Growing up in a trailblazing family business, she witnessed firsthand what it takes to lead, innovate, and thrive. 

We explore not just the power of incentives but the journey of a woman who’s redefining leadership in Australia’s incentive industry. 

EVT Incentive Marketing 
https://www.evtmarketing.com/ 

Mercedes Ibbett LinkedIn 
https://www.linkedin.com/in/mercedesibbett/ 

FROM THE SALES DOCTOR 

The Next Level Sales Impact Online Program 
https://thesalesdr.com.au/online-program/

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor 
https://thesalesdr.com.au/ 

Incentives drive action. But what makes an incentive truly irresistible?&nbsp;
Today, we&rsquo;re diving into the world of incentive strategy with a powerhouse in the field &ndash; Mercedes Ibbett, Managing Director and Owner of EVT Incentive Marketing.&nbsp;
With 23 years of experience, she&rsquo;s been shaping the way businesses motivate and reward their top performers.&nbsp;
This year, EVT celebrates an incredible 40 years of success, proving that the right incentives don&rsquo;t just boost sales&mdash;they transform businesses.&nbsp;
But Mercedes&rsquo; story goes beyond the boardroom. Growing up in a trailblazing family business, she witnessed firsthand what it takes to lead, innovate, and thrive.&nbsp;
We explore not just the power of incentives but the journey of a woman who&rsquo;s redefining leadership in Australia&rsquo;s incentive industry.&nbsp;
EVT Incentive Marketing <a href="https://www.evtmarketing.com/">https://www.evtmarketing.com/</a>&nbsp;
Mercedes Ibbett LinkedIn <a href="https://www.linkedin.com/in/mercedesibbett/">https://www.linkedin.com/in/mercedesibbett/</a>&nbsp;
FROM THE SALES DOCTOR&nbsp;
The Next Level Sales Impact Online Program <a href="https://thesalesdr.com.au/online-program/">https://thesalesdr.com.au/online-program/</a>
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>
The Sales Doctor&nbsp; <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>&nbsp;

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The sales process is broken. What&rsquo;s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.
Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid&rsquo;s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.
The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

The sales process is broken. A revolution is required to engage with customers, employees and the greater business community.

The Sales Revolution

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.=

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The sales process is broken. What&rsquo;s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.
Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid&rsquo;s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.=
The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

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