If you’re try to tap into the minds of your customers – and who isn’t? – it might be worth considering a developing a customer advisory board. Louise Broekman, the founder of the Advisory Board Centre, discusses with Ingrid Maynard how customer advisory boards are tremendously beneficial for organisations to listen to their customers and involve them in the decision-making process.

Louise highlights the different functions and structures of customer advisory boards, including their role in product development and digital transformation. She emphasises the need for clarity of scope and the importance of selecting the right members for a board.

MORE INFORMATION

Advisory Board Centre:
https://www.advisoryboardcentre.com/ 

State of the Market Report: 
https://www.advisoryboardcentre.com/our-research/state-of-the-market/ 

ABF101: Advisory Board Best Practice Framework:
https://www.advisoryboardcentre.com/our-research/abf101-best-practice-framework/ 

Advisor Concierge Service: 
https://www.advisoryboardcentre.com/for-businesses/advisor-concierge-service/ 

The Sales Doctor: 
https://thesalesdr.com.au/ 
 
The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

If you&rsquo;re try to tap into the minds of your customers &ndash; and who isn&rsquo;t? &ndash; it might be worth considering a developing a customer advisory board. Louise Broekman, the founder of the Advisory Board Centre, discusses with Ingrid Maynard how customer advisory boards are tremendously beneficial for organisations to listen to their customers and involve them in the decision-making process. Louise highlights the different functions and structures of customer advisory boards, including their role in product development and digital transformation. She emphasises the need for clarity of scope and the importance of selecting the right members for a board.
MORE INFORMATION
Advisory Board Centre: <a href="https://www.advisoryboardcentre.com/">https://www.advisoryboardcentre.com/</a>&nbsp;
State of the Market Report:&nbsp; <a href="https://www.advisoryboardcentre.com/our-research/state-of-the-market/">https://www.advisoryboardcentre.com/our-research/state-of-the-market/</a>&nbsp;
ABF101: Advisory Board Best Practice Framework: <a href="https://www.advisoryboardcentre.com/our-research/abf101-best-practice-framework/">https://www.advisoryboardcentre.com/our-research/abf101-best-practice-framework/</a>&nbsp;
Advisor Concierge Service:&nbsp; <a href="https://www.advisoryboardcentre.com/for-businesses/advisor-concierge-service/">https://www.advisoryboardcentre.com/for-businesses/advisor-concierge-service/</a>&nbsp;
The Sales Doctor:&nbsp; <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>&nbsp; &nbsp; The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The sales process is broken. What&rsquo;s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.
Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid&rsquo;s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.
The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

The sales process is broken. A revolution is required to engage with customers, employees and the greater business community.

The Sales Revolution

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.=

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The sales process is broken. What&rsquo;s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.
Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid&rsquo;s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.=
The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

Advertisement