The Geraldton Fishermen’s Co-operative (GFC) exemplifies the cooperative model, focusing on community, sustainability, and long-term value. Rooted in cooperative principles, GFC strengthens local economies by employing people across Western Australia and fostering deep ties with small towns. Its sustainability initiatives, like achieving MSC certification, highlight its forward-thinking approach to preserving the fishing industry for future generations. 

Michael May is the General Manager of Supply Chain Operations at GFC, where he has worked for eight years, though his connection to the co-op spans a lifetime due to his upbringing in a fishing family. He holds an MBA with a specialisation in business leadership and has extensive experience in the industry.

Despite challenges, such as shrinking industry size and reduced community cohesion, Michael says GFC prioritises integrity, community engagement, and aligning personal and organisational purpose. With a legacy spanning 75 years, GFC remains committed to supporting members, fostering trust, and sustaining a vital industry for generations to come.

MORE INFORMATION 

The Sales Doctor 
https://thesalesdr.com.au/ 

The Sales Revolution Book: 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The Geraldton Fishermen&rsquo;s Co-operative (GFC) exemplifies the cooperative model, focusing on community, sustainability, and long-term value. Rooted in cooperative principles, GFC strengthens local economies by employing people across Western Australia and fostering deep ties with small towns. Its sustainability initiatives, like achieving MSC certification, highlight its forward-thinking approach to preserving the fishing industry for future generations.&nbsp;
Michael May is the General Manager of Supply Chain Operations at GFC, where he has worked for eight years, though his connection to the co-op spans a lifetime due to his upbringing in a fishing family. He holds an MBA with a specialisation in business leadership and has extensive experience in the industry.
Despite challenges, such as shrinking industry size and reduced community cohesion, Michael says GFC prioritises integrity, community engagement, and aligning personal and organisational purpose. With a legacy spanning 75 years, GFC remains committed to supporting members, fostering trust, and sustaining a vital industry for generations to come.
MORE INFORMATION&nbsp;
The Sales Doctor <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>&nbsp;
The Sales Revolution Book: <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The sales process is broken. What&rsquo;s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.
Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid&rsquo;s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.
The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

The sales process is broken. A revolution is required to engage with customers, employees and the greater business community.

The Sales Revolution

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.=

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The sales process is broken. What&rsquo;s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.
Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid&rsquo;s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.=
The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

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