New market research shows wine consumption in Australia is at its lowest level since 1961. 

The first ever State of the Grapes report shows those who are drinking wine are increasingly turning to lighter varieties like pinot noir and tempranillo.

Rural Editor Emily Minney spoke with Wine Australia Market Development General Manager Paul Turale who says wine consumption in Australia is going through a period of transformation. 

New market research shows wine consumption in Australia is at its lowest level since 1961.&nbsp;
The first ever State of the Grapes report shows those who are drinking wine are increasingly turning to lighter varieties like pinot noir and tempranillo.
Rural Editor Emily Minney spoke with Wine Australia Market Development General Manager Paul Turale who says wine consumption in Australia is going through a period of transformation.&nbsp;

The Rural News

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia’s largest media business and international correspondents.

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia&rsquo;s largest media business and international correspondents.