A telco has been found to be in breach of advertising standards, over a campaign featuring an American comedian. 

The Vodafone advertisement showed comedian Ali Wong standing in the outback next to an Emu, claiming 'nothings out here' and promised coverage in areas where '98.5% of people really live'. 

The ad sparked outrage among rural communities and Ad Standards Australia says it was dismissive of genuine concerns around mobile coverage

Rural Editor Emily Minney spoke to Executive Director Greg Wallace about the finding.

 

Image sourced from Vodafone

A telco has been found to be in breach of advertising standards, over a campaign featuring an American comedian.&nbsp;
The Vodafone advertisement showed comedian Ali Wong standing in the outback next to an Emu, claiming 'nothings out here' and promised coverage in areas where '98.5% of people really live'.&nbsp;
The ad sparked outrage among rural communities and Ad Standards Australia says it was dismissive of genuine concerns around mobile coverage
Rural Editor Emily Minney spoke to Executive Director Greg Wallace about the finding.
&nbsp;
Image sourced from Vodafone

The Rural News

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia’s largest media business and international correspondents.

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia&rsquo;s largest media business and international correspondents.