Thousands of Aussie farmers were watching - when 4000 Brahman cattle were sold by Auctions Plus in what is understood to be Australia's largest online cattle auction.

The mob reportedly sold for $1653 a head or 474c/kg liveweight. Similar steers - also from the Northern Territory - are currently selling for around 455c/kg 
 
Rural reporter Gabrielle Hodson spoke with Paul McCormick from Elders, who says it opens up the market to new kinds of buyers.