Lamb and beef sales are soaring at the supermarket, as producers struggle to breakeven at the saleyard.

Shoppers are buying more red meat, as falling livestock prices begin to impact retail prices.

Analysis by Meat and Livestock Australia has found over-supply is the largest factor in falling costs.

Rural reporter Ella Smith spoke to Marketing and Insights General Manager Nathan Lowe about how consumers and producers are responding, and what they can expect.

Lamb and beef sales are soaring at the supermarket, as producers struggle to breakeven at the saleyard.
Shoppers are buying more red meat, as falling livestock prices begin to impact retail prices.
Analysis by Meat and Livestock Australia has found over-supply is the largest factor in falling costs.
Rural reporter Ella Smith spoke to Marketing and Insights General Manager Nathan Lowe about how consumers and producers are responding, and what they can expect.

The Rural News

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia’s largest media business and international correspondents.

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia&rsquo;s largest media business and international correspondents.