Young millennial women are the target of a new campaign for the wool industry in China.

The Wool Mark Company has teamed up with a local advertising agency for the campaign.

To find out more, rural editor Eddie Summerfield spoke with Australian Wool Innovation Chief Executive Stuart McCullough


Listen to the full interview above or Subscribe to the National Rural News podcast: http://bit.ly/RuralNewsPodcast

Young millennial women are the target of a new campaign for the wool industry in China.
The Wool Mark Company has teamed up with a local advertising agency for the campaign.
To find out more, rural editor Eddie Summerfield spoke with Australian Wool Innovation Chief Executive Stuart McCullough
 Listen to the full interview above or Subscribe to the National Rural News podcast: http://bit.ly/RuralNewsPodcast

The Rural News

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia’s largest media business and international correspondents.

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia&rsquo;s largest media business and international correspondents.

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