People are being urged to embrace imperfect fruit and vegetables as farmers scramble to recover from floods.

A start-up company is helping growers distribute their rain-affected produce directly to consumers to avoid unnecessary food waste.

Rural editor Sophie Clarke caught up with Farmers Pick co-founder Josh Brookes-Duncan to hear more about the service.

People are being urged to embrace imperfect fruit and vegetables as farmers scramble to recover from floods.
A start-up company is helping growers distribute their rain-affected produce directly to consumers to avoid unnecessary food waste.
Rural editor Sophie Clarke caught up with Farmers Pick co-founder Josh Brookes-Duncan to hear more about the service.

The Rural News

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia’s largest media business and international correspondents.

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia&rsquo;s largest media business and international correspondents.