Berry growers are banding together to boost a new campaign encouraging shoppers to put more 'berries in their baskets'' 

Delivered by Hort Innovation and led by Berries Australia, the program aims to promote buying all berries individually and together. 

Research shows consumers who purchase all four berries, raspberry, strawberry, blue and black berries, make up 50 percent of the total category spend.

Rural reporter Georgia Kondek spoke with Executive Director Rachel Mackenzie about how this campaign, can significantly boost sales in the industry. 

Berry growers are banding together to boost a new campaign encouraging shoppers to put more 'berries in their baskets'' 
Delivered by Hort Innovation and led by Berries Australia, the program aims to promote buying all berries individually and together. 
Research shows consumers who purchase all four berries, raspberry, strawberry, blue and black berries, make up 50 percent of the total category spend.
Rural reporter Georgia Kondek spoke with Executive Director Rachel Mackenzie about how this campaign, can significantly boost sales in the industry.

The Rural News

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia’s largest media business and international correspondents.

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia&rsquo;s largest media business and international correspondents.

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