Playing on the pandemic and and vaccines, the national lamb rollout has begun. 

The Australia Day ad campaign hopes to boost the sale of locally produced meat by hosting a barbeque to reunite Australia with the rest of the world.  

Rural reporter, Sarah Boorer caught up with Meat and Livestock Australia's domestic Marketing Manager, Graeme Yardy to find out more. 

Playing on the pandemic and and vaccines, the national lamb rollout has begun.&nbsp;
The Australia Day ad campaign hopes to boost the sale of locally produced meat by hosting a barbeque to reunite Australia with the rest of the world. &nbsp;
Rural reporter, Sarah Boorer caught up with Meat and Livestock Australia's domestic Marketing Manager, Graeme Yardy to find out more.&nbsp;

The Rural News

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia’s largest media business and international correspondents.

The Rural News is market leader, dealing exclusively with stories of interest to the farming sector and has the support of Australia&rsquo;s largest media business and international correspondents.

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