Aussie shoppers are cottoning-on to the benefits of wearing and using natural fibres - with disturbing research linking microplastic pollution to artificial fibres.
The cotton indusry is also expanding into new regions - mainly in northern Australia.
But there may be challenegs ahead, with just half the plantings this season - compared to two years ago.
Rural Reporter Gabrielle Hodson spoke with Cotton Australia CEO Adam Kay.

National Rural News Tuesday 21 July
15:40

National Rural News Monday July 20
15:41

High voltage fear and anger
05:20