In this episode, we're celebrating Colorado made products with Ricardo Baca, the mastermind behind Buy Colorado Day. Joining us on this special day, Ricardo shares the story behind creating a movement that spotlights local brands and businesses. From his childhood love for the ABC program to his current role as a marketing agency owner, Ricardo explains why he wanted to make Buy Colorado Day an official day. We dive into the benefits for both consumers and businesses, including a database of Colorado-made products and a statewide sale on March 3rd.