Over the last 30 years, Rod Pedersen has built an award-winning career in radio and television broadcasting, including the past two decades as voice of the Saskatchewan Roughriders, 17 years in the WHL, and a stint as Canada's voice for the World Juniors. He's also a best-selling author with books on the Roughriders and SJHL. A farm kid from Milestone, SK, Rod has become a national brand in the sports world. But he's also been referred to "as Saskatchewan as a wheat field" and remains a staunch supporter of the 306 and its people. The Rod Pedersen Show will bring all these facets together, and make for must-see programming on a daily basis.