Conor O'Brien is trying his best to avoid "the algorithm blues." As the songwriter and central figure in the Mercury Prize nominated band Villagers, Conor knows a thing or two about the wrestling required with and the shadow side of social media. As a recording artist, there's an inherent need to stay in front of listeners—to create content, to stay connected, to fan the flames of fandom. As an actual person, however, it's not the healthiest way to spend one's time.