Surprise: very little of the plastic you dutifully put in your recycling bin ends up actually being used again. The costs to successful recycling are prohibitive. And even then, recycling is a market with fewer and fewer buyers. So how can we really cut down on waste? Michael Cyr is the co-founder of Cup Zero, a company that seeks to cut down on waste, starting with all those cups we use and throw away at public events. He joins The Recount Daily Pod to break it all down for us.