The art of engagement for the Australian Bureau of Statistics 

How do you make statistics and complex data not just understandable - but engaging?

For the Australian Bureau of Statistics (ABS), the answer is simple: meet people where they are - on social media.

From pop culture and sports to quirky factoids, the ABS social media team uses fun, relatable content to build a massive following. How massive? We’re talking hundreds of thousands of followers across multiple platforms.

Once they’ve got your attention, they make sure the important ABS material is right there in the mix - explained clearly and accessibly.

In this episode, we speak with Heather Lansdowne, the leader of the ABS social media team, about how they’re changing the way people connect with statistics.

Our host is Tim Macuga.

Episode webpage: https://www.therandomsample.com.au/podcast/abs-social-media/ 

The art of engagement for the Australian Bureau of Statistics&nbsp;
How do you make statistics and complex data not just understandable - but engaging?
For the Australian Bureau of Statistics (ABS), the answer is simple: meet people where they are - on social media.
From pop culture and sports to quirky factoids, the ABS social media team uses fun, relatable content to build a massive following. How massive? We&rsquo;re talking hundreds of thousands of followers across multiple platforms.
Once they&rsquo;ve got your attention, they make sure the important ABS material is right there in the mix - explained clearly and accessibly.
In this episode, we speak with Heather Lansdowne, the leader of the ABS social media team, about how they&rsquo;re changing the way people connect with statistics.
Our host is Tim Macuga.
Episode webpage: <a href="https://www.therandomsample.com.au/?post_type=podcast&amp;p=1881&amp;preview=true">https://www.therandomsample.com.au/podcast/abs-social-media/</a>&nbsp;

Welcome to The Random Sample! In this podcast, we share stories about mathematics, statistics, data science and the people involved. This is a collaboration between the Australian Data Science Network (ADSN), the Statistical Society of Australia (SSA), the Australian Mathematical Society (AustMS), the OPTIMA ARC Training Centre, the MATRIX Mathematical Research Institute, and the ARC Centre of Excellence for Mathematical and Statistical Frontiers (ACEMS). ACEMS created the podcast in 2018. For further resources and show notes, visit therandomsample.com.au

Welcome to The Random Sample! In this podcast, we share stories about mathematics, statistics, data science and the people involved. This is a collaboration between the Australian Data Science Network (ADSN), the Statistical Society of Australia (SSA), the Australian Mathematical Society (AustMS), the OPTIMA ARC Training Centre, the MATRIX Mathematical Research Institute, and the ARC Centre of Excellence for Mathematical and Statistical Frontiers (ACEMS). ACEMS created the podcast in 2018. For further resources and show notes, visit <a href="https://www.therandomsample.com.au/">therandomsample.com.au</a>

Stories about mathematics, statistics and the people involved