The art of engagement for the Australian Bureau of Statistics 

How do you make statistics and complex data not just understandable - but engaging?

For the Australian Bureau of Statistics (ABS), the answer is simple: meet people where they are - on social media.

From pop culture and sports to quirky factoids, the ABS social media team uses fun, relatable content to build a massive following. How massive? We’re talking hundreds of thousands of followers across multiple platforms.

Once they’ve got your attention, they make sure the important ABS material is right there in the mix - explained clearly and accessibly.

In this episode, we speak with Heather Lansdowne, the leader of the ABS social media team, about how they’re changing the way people connect with statistics.

Our host is Tim Macuga.

Episode webpage: https://www.therandomsample.com.au/podcast/abs-social-media/ 

The art of engagement for the Australian Bureau of Statistics&nbsp;
How do you make statistics and complex data not just understandable - but engaging?
For the Australian Bureau of Statistics (ABS), the answer is simple: meet people where they are - on social media.
From pop culture and sports to quirky factoids, the ABS social media team uses fun, relatable content to build a massive following. How massive? We&rsquo;re talking hundreds of thousands of followers across multiple platforms.
Once they&rsquo;ve got your attention, they make sure the important ABS material is right there in the mix - explained clearly and accessibly.
In this episode, we speak with Heather Lansdowne, the leader of the ABS social media team, about how they&rsquo;re changing the way people connect with statistics.
Our host is Tim Macuga.
Episode webpage: <a href="https://www.therandomsample.com.au/?post_type=podcast&amp;p=1881&amp;preview=true">https://www.therandomsample.com.au/podcast/abs-social-media/</a>&nbsp;

Welcome to The Random Sample! In this podcast, we share stories about mathematics, statistics, data science and the people involved. This is a collaboration between the Australian Data Science Network (ADSN), the Statistical Society of Australia (SSA), the Australian Mathematical Society (AustMS), the OPTIMA ARC Training Centre, the MATRIX Mathematical Research Institute, and the ARC Centre of Excellence for Mathematical and Statistical Frontiers (ACEMS). ACEMS created the podcast in 2018. For further resources and show notes, visit therandomsample.com.au

Welcome to The Random Sample! In this podcast, we share stories about mathematics, statistics, data science and the people involved. This is a collaboration between the Australian Data Science Network (ADSN), the Statistical Society of Australia (SSA), the Australian Mathematical Society (AustMS), the OPTIMA ARC Training Centre, the MATRIX Mathematical Research Institute, and the ARC Centre of Excellence for Mathematical and Statistical Frontiers (ACEMS). ACEMS created the podcast in 2018. For further resources and show notes, visit <a href="https://www.therandomsample.com.au/">therandomsample.com.au</a>

Stories about mathematics, statistics and the people involved

The Random Sample

Taylor Swift, Pesto the Penguin, and… Statistics?! - with Heather Lansdowne

Technology is transforming how we understand society. For decades, researchers relied on surveys to learn about populations. But today, data comes from everywhere - administrative records, social media, and even fitness trackers.

In this episode, we explore this shift with Professor Frauke Kreuter - a global leader in social data science. She explains how combining traditional survey methods with diverse data sources can help answer critical questions about health, education, and public policy, while also revealing the challenges of bias in digital data.

Recently, Frauke has made a bold move into artificial intelligence and large language models (LLMs). She shares why this transition matters, how AI is reshaping social research, and what the future holds for data-driven insights.

Our host is Cynthia Huang.

Episode page: https://www.therandomsample.com.au/podcast/social-data-science/

Technology is transforming how we understand society. For decades, researchers relied on surveys to learn about populations. But today, data comes from everywhere - administrative records, social media, and even fitness trackers.
In this episode, we explore this shift with Professor Frauke Kreuter - a global leader in social data science. She explains how combining traditional survey methods with diverse data sources can help answer critical questions about health, education, and public policy, while also revealing the challenges of bias in digital data.
Recently, Frauke has made a bold move into artificial intelligence and large language models (LLMs). She shares why this transition matters, how AI is reshaping social research, and what the future holds for data-driven insights.
Our host is Cynthia Huang.
Episode page: <a href="https://www.therandomsample.com.au/?post_type=podcast&amp;p=1951&amp;preview=true">https://www.therandomsample.com.au/podcast/social-data-science/</a>

From Surveys to LLMs: The New Era of Social Data – with Professor Frauke Kreuter

For decades, surveys have been the backbone of official statistics - helping us measure everything from population trends to economic activity. But response rates have been falling dramatically across the world for the past few decades. This decline is forcing statistical agencies to rethink how they collect the data we all rely on.

In this episode, we explore the shift toward multi-source data with our special guest, Dr Anders Holmberg, General Manager and Chief Methodologist for the Australian Bureau of Statistics (ABS).

What is multi-source data, how is it collected, and what are the challenges for official statistics agencies as they move to these new data sources?

Our host is Professor James Brown, Professor of Official Statistics and current head of discipline for Mathematical Sciences at the University of Technology Sydney.

Episode webpage:  https://www.therandomsample.com.au/podcast/multi-source-data-abs/

For decades, surveys have been the backbone of official statistics - helping us measure everything from population trends to economic activity. But response rates have been falling dramatically across the world for the past few decades. This decline is forcing statistical agencies to rethink how they collect the data we all rely on.
In this episode, we explore the shift toward multi-source data with our special guest, Dr Anders Holmberg, General Manager and Chief Methodologist for the Australian Bureau of Statistics (ABS).
What is multi-source data, how is it collected, and what are the challenges for official statistics agencies as they move to these new data sources?
Our host is Professor James Brown, Professor of Official Statistics and current head of discipline for Mathematical Sciences at the University of Technology Sydney.
Episode webpage: &nbsp;<a href="https://www.therandomsample.com.au/?post_type=podcast&amp;p=1942&amp;preview=true">https://www.therandomsample.com.au/podcast/multi-source-data-abs/</a>

Multi-Source Data & the Evolution of Official Statistics - with Dr Anders Holmberg

Modern slavery is often hidden in corporate supply chains, making it hard to detect and eliminate. Countries like Australia now require companies to publish annual reports on their efforts to combat slavery - but with thousands of reports, no government can read them all.

That’s where Project AIMS comes in. Led by Adriana Bora at the QUT Centre for Data Science, Project AIMS explores how cutting-edge AI can be used to compare thousands of these reports. To push this work further, Adriana helped organise a global hackathon, bringing together teams from around the world to develop innovative solutions.

In this episode of The Random Sample, we meet Adriana and members of the winning hackathon teams – from South Africa, Cameroon, and Australia – who share how data science can make the invisible visible and why technology can play a vital role in ending modern slavery.

Our host is Tim Macuga.

Episode webpage:  https://www.therandomsample.com.au/podcast/aims-hackathon/

Modern slavery is often hidden in corporate supply chains, making it hard to detect and eliminate. Countries like Australia now require companies to publish annual reports on their efforts to combat slavery - but with thousands of reports, no government can read them all.
That&rsquo;s where Project AIMS comes in. Led by Adriana Bora at the QUT Centre for Data Science, Project AIMS explores how cutting-edge AI can be used to compare thousands of these reports. To push this work further, Adriana helped organise a global hackathon, bringing together teams from around the world to develop innovative solutions.
In this episode of&nbsp;The Random Sample, we meet Adriana and members of the winning hackathon teams &ndash; from South Africa, Cameroon, and Australia &ndash; who share how data science can make the invisible visible and why technology can play a vital role in ending modern slavery.
Our host is Tim Macuga.
Episode webpage: &nbsp;<a href="https://www.therandomsample.com.au/?post_type=podcast&amp;p=1927&amp;preview=true">https://www.therandomsample.com.au/podcast/aims-hackathon/</a>

Taylor Swift, Pesto the Penguin, and… Statistics?! - with Heather Lansdowne

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