This is the second instalment of our chat with Noga Edelstein, advisor & investor at Tractor Ventures, a fund that helps unlock possibilities for startup founders through non-dilutive capital and hands-on advisory services. 

If you missed the first instalment, catch up here; in that episode, Noga shared how to scale your startup by knowing who your target customers are (which is trickier than you think), how to prepare an investor pitch that actually gets heard, and how to approach building an investor network that gets you efficient access to capital. 

In this Part 2, Noga shares how to raise capital in these challenging economic times; the art of valuing a startup and how to vet and secure the right investor for your startup.

Resources and links: 

• Noga Edelstein LinkedIn  
• Shantaram  
• Tractor Ventures
• Masters of Scale – Reid Hoffman 
• Hey You  
• Crowded House 
• INXS  

Connect:

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