Noga Edelstein is co-Founder of Urban You, one of the most successful home service booking platforms in Australia, which she successfully exited in 2018 and which was bought out by OneFlare and ultimately by AirTasker in 2022.  Today she sits on the other side of the table as an advisor and investor at Tractor Ventures, a fund that helps unlock possibilities for startup founders through non-dilutive capital and hands-on advisory services.

With this 360 experience, Noga is uniquely positioned to help Founders looking to raise capital and scale their startups.

In the first of this 2 part interview, you’ll hear how Noga’s early acting career helped build her resilience for capital raising; how she beat her competitors by understanding who her customers actually are and what female founders can do to help them raise capital successfully. 


Resources and links:
Noga Edelstein | LinkedIn
Tractor Ventures
SBE Tech Accelerator
Black Nova VC



Connect:

Learn how to raise capital for your startup quickly, cost effectively and successfully with Term Sheet Guru. Register for one of our free capital raising webinars.

Noga Edelstein is co-Founder of Urban You, one of the most successful home service booking platforms in Australia, which she successfully exited in 2018 and which was bought out by OneFlare and ultimately by AirTasker in 2022.  Today she sits on the other side of the table as an advisor and investor at Tractor Ventures, a fund that helps unlock possibilities for startup founders through non-dilutive capital and hands-on advisory services.
With this 360 experience, Noga is uniquely positioned to help Founders looking to raise capital and scale their startups.
In the first of this 2 part interview, you’ll hear how Noga’s early acting career helped build her resilience for capital raising; how she beat her competitors by understanding who her customers actually are and what female founders can do to help them raise capital successfully. 
 Resources and links:
<ul>
<li aria-level="1"><a href="https://www.linkedin.com/in/nogaedelstein/?originalSubdomain=au">Noga Edelstein | LinkedIn</a> </li>
<li aria-level="1"><a href="https://www.tractorventures.com/">Tractor Ventures</a> </li>
<li aria-level="1"><a href="https://sbeaustralia.org/">SBE Tech Accelerator</a></li>
<li aria-level="1"><a href="https://blacknova.vc/">Black Nova VC</a></li>
</ul>
 
Connect:
Learn how to raise capital for your startup quickly, cost effectively and successfully with <a href="https://www.termsheet.guru/">Term Sheet Guru</a>. <a href="https://www.termsheet.guru/free-webinars">Register</a> for one of our free capital raising webinars.

Go behind the scenes into the capital raising journeys of start-up founders. Learn how founders make the difficult decisions. Whether you're a founder yourself, or you're simply interested in the fast-moving, innovative world of start-ups, this show is for you! Produced by Term Sheet Guru, a product from the team at Metis Law.

Go behind the scenes into the capital raising journeys of start-up founders. Learn how founders make the difficult decisions. Whether you're a founder yourself, or you're simply interested in the fast-moving, innovative world of start-ups, this show is for you! Produced by Term Sheet Guru, a product from the team at Metis Law.

The Raise is a show where we take you behind the scenes into the capital raising journeys of start-up founders.

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