From Project Pan To Shopping Your Stash, Welcome To Underconsumption Core

Published Feb 6, 2025, 6:52 PM

Have you ever heard of underconsumption core? The trend is set to be our new mantra in 2025, as more people embrace the art of buying less and living more mindfully.

Today we explore why this anti-consumption movement is resonating so strongly, especially for those who've fallen victim to the late night online shopping binge and the pressure of constant haul culture.

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Host: Claire Murphy

Executive Producer: Taylah Strano 

Audio Producers: Lu Hill 

So much.

You're listening to a Muma Mia podcast. Mumma mea acknowledges the traditional owners of land and waters that this podcast is recorded on.

Hi.

I'm Claire Murphy. This is Mumma MIA's twice daily news podcast, The Quickie. There's a trend that's happening on TikTok right now which seems to be gaining momentum in twenty twenty five as we continue to try and exist in a cost of living crisis. It's called under consumption.

Call.

I am a long time frugal girly.

I'm doing, you know, spend twenty twenty five and here's everything that I'm going to be doing today.

We are shopping intentionally, with many of us struggling with either shopping habits that don't match our bank balances, trying to make sure we pay the bills and take care of ourselves, and having also fallen victim to addictive online shopping halls. Is twenty twenty five about trying to take back control of our money and do better by the planet while we're at it. Before we get into the tips and tricks to become an under consumption call girlly ourselves, here's the latest from the Twikin news room, Friday, February seven. Trump administration officials have attempted to walk back the President's announcement that the US would take over the Gaza Strip and encourage Palestinians to resettle somewhere else. The officials insisted that President Trump has not committed to using US troops to clear the territory, and that any relocation of Palestinians would be a temporary measure. Mister Trump's proposal, which came after a meeting with Israeli Prime Minister Benjamin Ettnyah, who was met with immediate opposition from experts who called the idea a breach of international law. Here in Australia, the Palestinian Action Group will protest at Sydney Town Hall today, calling out both Australia's politicians and media, targeting Opposition leader Peter Dutton, who yesterday described Donald Trump as a big thinker and deal maker, before later clarifying that he does still support a two state solution in Gaza. Matilda's captain Sam Kerr has denied using whiteness as an insult after she was arrested on a night out in London, calling a police officer stupid and white. Kerr is with causing racially aggravated harassment over the name calling when a taxi driver took her and her partner, Christie Muse to twicken and police station for refusing to pay the cleanup cost after throwing up and then smashing a back window to get out. In court yesterday, Kerr was asked if she was using the officer's whiteness as an insult, and she responded no, that's not what she meant, but that she believed the officer was using his power and privilege over her because he was accusing her of being something she wasn't. She says she was trying to express that due to that power and privilege, he would never understand what she and Mules had gone through fearing they'd been kidnapped by the taxi driver. Kerr also claims the officer arrested her for criminal damage due to the color of her skin, accusing her of lying about what had happened, even though Christie had said it was just her who had smashed the window. Kerr said her perception was shaped by how the officers were treating her differently to her partner. A New Zealand woman has filed three civil lawsuits against best selling British author Neil Gaiman, the man behind net Flix's The Sandman series, and his wife, accusing the writer of sexual assault and his wife for knowing he'd done it before. Scarlet Pavlovitch claimed she was homeless and living on a beach when she met Gaymon's wife, Amanda Palmer in twenty twenty in New Zealand. She started to run errands for her and take care of her son, eventually becoming the nanny. Pavlovitch claims Geyman assaulted her the first night they met, in February twenty twenty two, and that the assaults continued, but she kept working for them because Gaiman had promised to help with her writing career, and without the job, she would again become homeless. Pavlovitch also filed lawsuits against Amanda Palmer, claiming that when she told her about the assaults, Palmer told her that her husband had been accused by others of the same thing. Gaiman released a statement after the allegations went public in New York Magazine, denying he's ever engaged in non consensual sex. Actress turned talk show host Drew Barrymore has admitted she can't control herself, even though she's been told to stop getting so close and touchy feely with her guests. The forty nine year old is known for leaning in close while in conversation with her guests, saying she's tried to stop it after getting awful feedback during focus groups who didn't like her invading others' personal space. But Barrymore says she's tried to make herself stop unsuccessfully, although she will try and practice physical distancing this year. Barrymore went viral late last year after eclip did the rounds of Martha Stewart playfully pushing Barrymore away from her during their interview, but Barrymore insists that Stuart does actually like her and she was just mucking around. That's what's happening in the world today. Next is under consumption core about to become your whole personality in twenty twenty five. The under consumption core movement is gaining significant traction as we move through twenty twenty five, particularly amongst younger generations who are embracing a more mindful approach to spending and consumption. Now, this trend represents a dramatic shift away from the excessive consumption culture that's dominated social media of late, with people now proudly showcasing their frugal lifestyle, ture choices and practical purchases over their shopping halls.

Back to school hall.

Look what I just picked up from the post office.

This is embarrassing.

I do not get one, but two boxes from machine.

So let's to achinehole.

What started as a TikTok trend has evolved into a broader social movement, driven by a combination of economic pressures and environmental consciousness. Young consumers, particularly GenZ and younger millennials, are leading the charge, with many making significant lifestyle adjustments in response to rising living costs. But rather than viewing frugality as some kind of limitation, supporters of under consumption core are reframing it as an empowering choice that leads to greater financial freedom and personal satisfaction. Taylor Staro joins me today to discuss some of the ways we can embrace under consumption core in twenty twenty five, Taylor, would you consider yourself a weapon of mass consumption or would you say you're more of the frugal vibe?

I feel like I'm somewhere in the middle of that scale. I by no means have the financial backing to be a mass consumer, but I also don't think that I'm quite there yet, Slash. It's a bit of a journey to this under consumption trend that we're finding.

I would put myself in the binge shopping department. Yeah, so I abstain from shopping for quite long periods of time, and then I'll just go on a splurge and buy ridiculous things. Actually, the other day I was in the shops and I was just kind of wandering because it's also a bit of a pastime for me to kind of switch my brain off and no longer focus in on news and current affairs. Is that I just wander the aisles of the shops. Is a bit of meditation, and I find myself picking up things, like especially articles of clothing that I essentially already own or like a very similar version of it, and I have to talk myself into not purchasing it.

Well, you know what you need to do, then, Claire. As part of under consumption core is this growing movement of shopping in your wardrobe, shopping what you already own. It's not a new concept. We all know that many of us will accumulate many pieces of clothing that we think, oh, I'm totally gonna wear that, or I've bought it, and it sort of sits in the back of the cupboard for however long it may be. There's something really nice about shopping in your own wardrobe, though, so it is very intentional, the practice of opening the wardrobe going oh, I haven't worn that for a while, or let me grab this one piece out and see if I can style around it, and it might be something as basic as a really nice, expensive black jumper that you bought. I know that it's probably not quite the right time to talk about a jumper in the middle of summer. However, the season will return in not too long of a time, and so if we can start thinking now about, actually, what do I have to shop in my own wardrobe, and then from there go out and intentionally purchase things just the missing piece, that's as opposed to buying yet another black jumper.

There's also something in not shopping your wardrobe but selling your wardrobe too, because we often have bits and pieces in there that we claim will wear again one day, and they never will but the problem I find with that is feels like selling clothes is such hard work and just mental load that I don't need. What are you going to do it? On Facebook? Marketplace? And then you end up with ten thousand scammers in your inbox and then you've got to coordinate postage or someone picking them up like it feels like a lot of work. Do you sell clothes like that at all? And there are other stores that.

Kind of do that for you too, Yes, there are definitely resell surfaces that exist out there. I personally don't sell any of my clothes because I don't think anything that I have is necessarily of any extra value to anybody. I'm not a designer shopper, so I don't really fit to that category. But may I suggest there is nothing more satisfying, Claire, and maybe this says a bit more about me than anything else then dumping out your wardrobe, organizing the piles of keep, toss, whatever, and the liberation that I have felt when dropping off a nice, big donation bag of clothes to one of the charity bins, because it's out of sight, out of mind. At that point, it's out of my wardrobe. I don't need to worry about it. I've cleared some stuff and I've also saved it probably potentially from landfill and given it to somebody else for a second life.

Actually, I've just remembered, and she's probably gonna kill me if she listens to this. My friend Meil owns a store that resells secondhand clothing. So you hire a rack in the store and then you populate it with the clothes that you want to sell, and then she takes care of all the business. It's in the main street of Sterling. Can't think of the name of it right now. I'm so sorry, Welle Sterling in the Odelaide Hills. That is all right, Moving on, Let's talk about some other ways that we can embrace under consumption core. And this is something that I think a lot of us fall into, Like it's a really specific trap of twenty twenty five in recent years is the subscription management. Because we are subscribed to so many different streaming platforms and other various services that we really need to think a bit more about how to bring down that experience. Like you and I, because we work in the media, it's also tax deductible, but we require access to a lot of those things just for our own research purposes. But some of us have subscriptions that we barely use, and you really need to get a hold on that, right.

You, totally do. I know that there are a lot of companies that have started to crack down on the sharing. But if there is a way that you can ethically do that, and I don't know what it is, I'm not purporting to be the Holy than now when it comes to streaming services, if there's a way to do that, I would totally recommend otherwise shop around or maybe drop off a subscription until you've finish watching a series on one particular platform, and then hop over to another one and swap them in and out every couple of months so you don't get bored.

Also to double up sometimes, and I've seen this of late, and we did it ourselves when we signed up with a particular energy company. They gave us a yearly subscription to Amazon for free. And then I noticed that my telco is also offering a yearly subscription to a streaming service as well if you sign up with them. So there's deals to be had too. You just go to do a little bit of hunting around. Yeah, let's go to the grocery store. How do we get our under consumption core on when we're in the fruit and beagile, for example, with.

A lot of consumption core, it does require a little bit of pre planning on our own half, right, So going into a grocery store what's in season? Shopping things that are on sale? Obviously they're the easy tips if you don't know that because not all of us are a green thumb, not all of us seem to keep in touch with the agricultural trends of the country fair enough, things like AI your best bet. I frequently put into AI, Hey, what's in season? I live here. It'll shoot back to me what will be in season, which most likely will be what is then on sale at the grocery store because there is a vast majority of it taking up the shelves. And from there it's like, cool, suggest to me four recipes using these key ingredients. Or on the other foot, it's like, I have lots and lots of pasta at my house at the moment. Instead of buying another packet because I'll probably use it eventually, let's use that what I've already got. I don't know about you, Claire, but I write out the meal plan of the week. I don't meal prep, but I write out what we're going to have for dinner every night of our week. And a lot of that is starting with actually what's in the freezer and what can I make out of that?

To begin with, Yeah, this is not a great area for me for under consumption because I'm not a weekly planner. I'm a go to the grocery store and grab what I need when I need a kind of gal. But I understand that planning that better. And in fact, we talked about this with Analyse from This Glorious Mass on a recent episode of The Quickie about using services like chat GPT to create weekly recipes and shopping lists, and it will also search for specials, which is something another colleague of ours does is she does her shopping online and she shops from the specials only section. Okay, can we talk about entertainment because we're used to like going out for dinner or going out for drinks, which costs money. But there's got to be plenty of ways that we can start. Doesn't mean ditching it all together, but maybe pairing that back so that we do something that doesn't cost anything.

Yeah, So linking back to food a little bit, is the rise of the dinner party, or the resurgence i should say of the dinner party has really become a big thing in the last twelve months. A lot of younger people particularly are really embracing the idea of instead of going out for a really nice meal every week, maybe every other week, we host it in a party at home and we theme it to make it a bit fun. Or it's that thing of we're doing a pot luck. Everybody has to bring a meal, and it might be themed, it might just be what can you cook this week? Other things as well, we're seeing people back in the park. I see so many people in the park every weekend for barbecues and catch ups and playing sport and all those kinds of things. Depending on where you live, hopefully it's really nice and you've got some beautiful places to walk around. That's how I'm getting my kick these days. And they don't cost your dime for the most part.

Also, you know what's really good is like going out, take yourself, your friend, your kids for a bike ride. Like if you have bikes sitting in the shed, utilize them because you're just getting out getting ads. Good for your mental health, good for your physical health. Go and do something active, go for a swim at the beach or something if you can find a car park. This is for those who live in Sydney and surrounds. Good luck to you. But there's plenty of stuff you can do out in nature too. Go for a hike, do something fun out in nature. Can I give you a tip that someone just gave to me literally yesterday.

Yeah.

Two things. One is limit yourself to online shopping only one day of the week. And it can't be a Friday, Saturday or Sunday. Ooh, so it can only be like in that part of the week where you tend to be a bit busier and you're not just mindlessly scrolling through shopping sites. And you can only pick one day and that day only and put things in your cart, leave them there, and then revisit it the week after on that same day to see if you still want it.

I love that, and there's another benefit to doing that. Clear if you're logged into a website you've left something in your cart, it's pretty likely that, depending on where you're shopping, they will email you and say, hey, you left this in your cart. Here's another ten percent off to sweeten the deal. Just go on and buy it. Yep.

Also another thing to stop following influencers who are constantly urging you to.

Buy things one hundred percent.

And I've found Instagram in particular is terrible for me. For this is the suggested posts and the shopping experiences that Instagram. It always looks so shiny and always looks so amazing. Some times out of ten it's very scamy. So just try and stop following those things and push your algorithm out of online shopping. Can we talk about DIY, Yes we can. Not all of us are blessed with the DIY gene. But something that my nephew spoke to me aback is my nephew is a mechanic, and he said to me, there are some really basic things that you can do to learn how to maintain your vehicle so that it doesn't cost you ten times more by the time you get to your servicing. But also it means that you are taking care of a really valuable asset. So lots of little things to do, checking fluid levels, and there are certain tire places where you can go where they'll do a free tire check to make sure that you know you're safe and good on the road before you need new tires, so you don't then go and do more damage and end up having to pay more money. So, like, just taking care of what you've got is actually really important, and that includes like when you buy clothes or you buy shoes. If you buy good quality and less of if you take care of it, it will cost you less in the long run.

One of the big key parts of being conscious of what you're consuming throughout a year is also so then it's your responsibility to take care of those bigger ticket items like if you have a car, or an expensive laptop, or really nice clothes or just whatever clothes you've got in your cupboard.

Okay, just finally, can you explain to me what Project PAN is.

Yeah, So that's how this whole episode of the quickie came about. I came to Claire and I said, we have to talk about Project Pan. It's the only thing on my TikTok feed all the girls have swung in the beauty community so far from one end of the pendulum to the other. Claire, you don't strike me necessarily as somebody who would sit there in the twenty tens and was obsessed with watching beauty gurus on YouTube.

Just wasn't my jam.

I do. I appreciate a good artist, but it's yeah, it's not really my thang. So I'm one of those people that during that time I was obsessed. I would watch people just unbox piles and piles and piles of makeup and beauty, and eventually it would trickle down and I would want to buy everything very much. Over consumption core has swung so far in the other direction now that while we're maybe not seeing them, giant beauty creators do this. A lot of just everyday folks on the Internet are for taking in something called Project Pan as part of under consumption call it is this idea that you have makeup, you probably have way more than you need, Claire. I'm sure if we went into your bathroom cabinet there would be some things in there where it's like.

Oh, I have five body lotions, too many serums.

Yes, So the idea of Project pan is to bloody use them up, but use them up in a not overwhelming way. So we're shopping our stash to take from your beauty. We grab like a little box or a container or just set out on your bathroom counter a routine. And that means if you have ten blushes, you take one, and you have six foundations, you pick one and they become your project Pan kitty. If you will, you use everything in your project Pan, and when you use it up, amazing celebration party. Everyone's a winner because we used up our blush. If you've ever had a blush, you know that they sometimes take a really long time to use up.

For me, it's like a decade. I don't know if I should still be using it by that stage, but anyway.

We should probably check the expiration data. But then what happens is it's like great, I don't even need to go and buy a new one because I already have four in my cabinet. If you get bored of your project Pan, you swap a blush out for a different one. But the idea is that you keep using consistently the same product till you hit pan, hence the name project Pan, and then you move on PAN. If you're not familiar, is when you are using a product and you get to the end of it. If it's something like a blush or an eyeshadow compact, the pan is the metal part at the bottom of it. It's just the name that we've used. Obviously that doesn't apply to things like liquid foundation or body moisturizer or whatever, but that is the idea, the concept that you use it up and you move on to the next one before you head back to the shops to buy another.

Now, after you told me about this, I was intrigued, So I went online and did a bit of a search research, and the one that stood out for me was this very expensive lipstick and women were sharing that they thought they'd riched pan and then had discovered this little loophole where if you peel the sticker off the bottom, there was a tiny hole and if you push something up into this hole, it was almost like a whole other, entire new lipstick existed inside the tube that you could not reach had you not discovered it through the bottom. All these people like I was throwing this out when it had a whole other lipstick left to go, like, it's wilde.

You say you're not diy and crafty, but I hazard I guess that you've probably had a crack it doing that.

Now I've given it a little looxie in my makeup bag to see if I have any I very rarely wear lipstick, so it's not one for me, But there are other things like you just got to make sure you get all the way to the bottom. And for me, it's about cutting open bottles y if you can't get into it properly so that you can actually get a finger down to the bottom to get the last of it out, or keeping things upside downs of it everything drains to the top so you can actually get to it. So like I really enjoy knowing that I've gotten every single sceric of whatever that product is. But Taylor, this movement extends beyond personal finance to challenge the broader culture of consumption. It's encouraging people to question their relationship with material possession and redefine what constitutes a fulfilling lifestyle. The under Consumption TREN shows no signs of flowing down. Instead, it's evolving into a more sustainable approach to living that balances financial responsibility with personal wellbeing. It is not about deprivation, It's about making more intentional choices without resources. Thanks for taking the time to feed your mind with us today. The Quikie is produced by me Claire Murphy and our executive producer and guest today, Taylor Strano, with audio production by Lou Hill.

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