Elon Musk and Mark Zuckerberg are fighting. Like actual fighting. 

With one challenging the other to a cage fight, there's been an escalation that might see the billionaires enter the UFC octagon for real. 

If you're wondering why, you're not alone. 

In this episode of The Quicky, we look at the motivation for these two men to continue publicly baiting each other for a fight, and whether it might be nothing more than a good old fashioned PR stunt. 

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CREDITS 

Host: Claire Murphy

With thanks to: 

Ben Little: Lecturer in Media and Cultural Politics at the University of East Anglia, and the co author with Goldsmith's University's Dr Alison Winch of the book The New Patriarchs of Digital Capitalism.  

Producer: Claire Murphy

Executive Producer: Kally Borg

Audio Producer: Thom Lion