Everywhere you turn right now, it's almost certain that you will see the colour pink. It's in our stores, on our social media pages and our TV's,  all in celebration for a doll, well actually a movie about a doll, that for years we were told was doing young women a disservice. 

In this episode of The Quicky, we take a look at the powerhouse that is the marketing campaign of the Barbie movie. How they took a toy that had seen a decline in sales and relaunched it to become a best seller. And whether confronting your products faults can go anyway to absolving them of their past mistakes. 

Subscribe to Mamamia

GET IN TOUCH

Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

CONTACT US

Got a topic you'd like us to cover? Send us an email at thequicky@mamamia.com.au

CREDITS 

Host: Claire Murphy

With thanks to: 

Professor Lauren Gurrieri - Associate Professor of Marketing at the School of Economics, Finance and Marketing at RMIT University 

Producer: Claire Murphy

Executive Producer: Kally Borg

Audio Producer: Thom Lion

Everywhere you turn right now, it's almost certain that you will see the colour pink. It's in our stores, on our social media pages and our TV's,  all in celebration for a doll, well actually a movie about a doll, that for years we were told was doing young women a disservice. 
In this episode of The Quicky, we take a look at the powerhouse that is the marketing campaign of the Barbie movie. How they took a toy that had seen a decline in sales and relaunched it to become a best seller. And whether confronting your products faults can go anyway to absolving them of their past mistakes. 
<a href="https://www.mamamia.com.au/subscribe/?utm_source=shownotes&amp;utm_medium=podcast&amp;utm_campaign=quicky">Subscribe to Mamamia</a>
GET IN TOUCH
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at <a href="mailto:podcast@mamamia.com.au">podcast@mamamia.com.au</a>
CONTACT US
Got a topic you'd like us to cover? Send us an email at <a href="mailto:thequicky@mamamia.com.au">thequicky@mamamia.com.au</a>
CREDITS 
Host: Claire Murphy
With thanks to: 
Professor Lauren Gurrieri - Associate Professor of Marketing at the School of Economics, Finance and Marketing at RMIT University 
Producer: Claire Murphy
Executive Producer: Kally Borg
Audio Producer: Thom Lion

Do you find the news cycle overwhelming?  Depressing? Confusing? Boring? Endless?
Then you need The Quicky.   Mamamia's daily podcast that gets you up to speed on the top stories, then deep dives on one topic you want to know more about.  
It's the easiest and most enjoyable way to get across the news every day.

The Quicky

Do you find the news cycle overwhelming? Depressing? Confusing? Boring? Endless?

Then you need The Quicky. Mamamia's daily podcast that gets you up to speed on the top stories, then deep dives on one topic you want to know more about.

It's the easiest and most enjoyable way to get across the news every day.

Do you find the news cycle overwhelming? Depressing? Confusing? Boring? Endless?
Then you need The Quicky. Mamamia's daily podcast that gets you up to speed on the top stories, then deep dives on one topic you want to know more about.
It's the easiest and most enjoyable way to get across the news every day.