We all want to feel that we fit into a social group. But how does this play out when it comes to trends? From ‘mob wife energy’ to ‘cottagecore’, rapidly-evolving microtrends put more aesthetic-driven content in front of us than ever before, and it can feel hard to keep up. In this episode, we explore the ways that social media, fast fashion and ‘dopamine culture’ can pressure us to buy, how microtrend fatigue is giving way to a new type of self-expression, and how we can healthily navigate our own consumption of microtrends.

We explore:
The 5 stages of a trend, and how microtrends are different
How world events influence microtrends
Why social contagion, social conformity, and individual expression influence our behaviour
Why social media and fast fashion have led to an explosion in microtrends
The role of ‘dopamine culture’ on our brains
Microtrend fatigue, and how ‘vibes’ might be replacing them
When to buy, and when to wait

Watch on Netflix

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

Subscribe on Substack: @thepsychologyofyour20s

For business: psychologyofyour20s@gmail.com 

 

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

We all want to feel that we fit into a social group. But how does this play out when it comes to trends? From &lsquo;mob wife energy&rsquo; to &lsquo;cottagecore&rsquo;, rapidly-evolving microtrends put more aesthetic-driven content in front of us than ever before, and it can feel hard to keep up. In this episode, we explore the ways that social media, fast fashion and &lsquo;dopamine culture&rsquo; can pressure us to buy, how microtrend fatigue is giving way to a new type of self-expression, and how we can healthily navigate our own consumption of microtrends.
We explore:
<ul>
<li>The 5 stages of a trend, and how microtrends are different</li>
<li>How world events influence microtrends</li>
<li>Why social contagion, social conformity, and individual expression influence our behaviour</li>
<li>Why social media and fast fashion have led to an explosion in microtrends</li>
<li>The role of &lsquo;dopamine culture&rsquo; on our brains</li>
<li>Microtrend fatigue, and how &lsquo;vibes&rsquo; might be replacing them</li>
<li>When to buy, and when to wait</li>
</ul>
<a href="http://netflix.com/thepsychologyofyour20s">Watch on Netflix</a>
Follow Jemma on Instagram: @<a href="https://www.instagram.com/jemmasbeg/?hl=en#">jemmasbeg</a>
Follow the podcast on Instagram: @<a href="https://www.instagram.com/thatpsychologypodcast/?hl=en#">thatpsychologypodcast</a>
Subscribe on Substack: @<a href="https://substack.com/@thepsychologyofyour20s">thepsychologyofyour20s</a>
For business: <a href="mailto:psychologyofyour20s@gmail.com">psychologyofyour20s@gmail.com</a>&nbsp;
&nbsp;
The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.
The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

A podcast that explains how everything is psychology. Even your 20s. Hosted by Jemma Sbeg, each Tuesday and Friday we deep dive into the science and psychology behind a topic, concept or universal experience that defines our 20s - from dating, to mental health, career anxiety, friendship, finances and all the growing pains associated with this decade. Listen now. 

 

My book is out NOW: https://www.psychologyofyour20s.com/general-clean 

For business enquires please email psychologyofyour20s@gmail.com

 

A podcast that explains how everything is psychology. Even your 20s. Hosted by Jemma Sbeg, each Tuesday and Friday we deep dive into the science and psychology behind a topic, concept or universal experience that defines our 20s - from dating, to mental health, career anxiety, friendship, finances and all the growing pains associated with this decade. Listen now.&nbsp;
&nbsp;
My book is out NOW: <a href="https://www.psychologyofyour20s.com/general-clean">https://www.psychologyofyour20s.com/general-clean</a>&nbsp;
For business enquires please email <a href="mailto:thepsychologyofyour20steam@unitedtalent.com">psychologyofyour20s@gmail.com</a>
&nbsp;

The Psychology of your 20s

A podcast that explains how everything is psychology. Even your 20s. Each Tuesday and Friday we deep dive into the science and psychology behind a topic, concept or universal experience that defines our 20s - from dating, to mental health, career anxiety, friendship, finances and all the growing pains associated with this decade. Listen now. 

 

Buy my book, Person in Progress: https://www.amazon.com.au/Person-Progress-Roadmap-Psychology-Your/dp/1399823655 

For business enquires please email psychologyofyour20s@gmail.com

 

A podcast that explains how everything is psychology. Even your 20s. Each Tuesday and Friday we deep dive into the science and psychology behind a topic, concept or universal experience that defines our 20s - from dating, to mental health, career anxiety, friendship, finances and all the growing pains associated with this decade. Listen now.&nbsp;
&nbsp;
Buy my book, Person in Progress: <a href="https://www.amazon.com.au/Person-Progress-Roadmap-Psychology-Your/dp/1399823655">https://www.amazon.com.au/Person-Progress-Roadmap-Psychology-Your/dp/1399823655</a>&nbsp;
For business enquires please email <a href="mailto:thepsychologyofyour20steam@unitedtalent.com">psychologyofyour20s@gmail.com</a>
&nbsp;

401. The psychology of microtrends

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/40c1948a-ebbb-4554-84b9-b41b0040981a/transcript