The path to becoming a social media influencer or content creator is one a lot of people aspire to these days - in fact, one survey suggested 57 percent for Gen Zers want that career path. 

But how easy it is to get into this path, and make it pay? 

Julian Sewell is a Kiwi who’s made it big on Instagram and TikTok, although you may know him as his silver haired alter ego, Paloma Diamond.  

His first video parodying the Hollywood awards season in 2023 now has over 23 million views on TikTok, and he has 3 million followers across that platform and Instagram. He joins Nadine this week to discuss how his career blew up, and how one actually makes money from social media.

If you have a question you want answered, or a financial story to share, get in touch at nadine.higgins@nzme.co.nz 

The path to becoming a social media influencer or content creator is one a lot of people aspire to these days - in fact, one survey suggested 57 percent for Gen Zers want that career path.&nbsp;
But how easy it is to get into this path, and make it pay?&nbsp;
Julian Sewell is a Kiwi who&rsquo;s made it big on Instagram and TikTok, although you may know him as his silver haired alter ego, Paloma Diamond. &nbsp;
His first video parodying the Hollywood awards season in 2023 now has over 23 million views on TikTok, and he has 3 million followers across that platform and Instagram. He joins Nadine this week to discuss how his career blew up, and how one actually makes money from social media.
If you have a question you want answered, or a financial story to share, get in touch at&nbsp;<a href="mailto:nadine.higgins@nzme.co.nz">nadine.higgins@nzme.co.nz</a>&nbsp;

The Prosperity Project is a weekly personal finance podcast from the NZ Herald. Join host Nadine Higgins every Monday as she talks to experts from New Zealand and around the world about the biggest money issues to help you become more prosperous.  

Follow The Prosperity Project on iHeartRadio or wherever you get your podcasts. To get in touch with the podcast, email nadine.higgins@nzme.co.nz 

The Prosperity Project is a weekly personal finance podcast from the NZ Herald. Join host Nadine Higgins every Monday as she talks to experts from New Zealand and around the world about the biggest money issues to help you become more prosperous.&nbsp;&nbsp;
Follow The Prosperity Project on iHeartRadio or wherever you get your podcasts. To get in touch with the podcast, email <a href="mailto:nadine.higgins@nzme.co.nz">nadine.higgins@nzme.co.nz</a>&nbsp;