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PROPERTY: Social Media Masterclass - Reaching 25 million People in Under 100 days - with Aaron Knightley

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In this episode, Rob sits down to speak to Aaron Knightley who turned himself into a social media phenomenon by producing videos that have been watched over 100 million times on TikTok. Achieving this within an incredibly short period. He is also a hugely successful author, podcaster, and entrepreneur. In this episode, he explains how he has done this and how you can do the same and start earning big from the many lucrative brand deals that are currently available. While also generating new clients for your core business(es).


  • It took Aaron 4.5 months to reach 100 million views on TikTok.
  • His latest viral video reached 30 million people in under 90 days.
  • You must post consistently and be in it for the long term.
  • Testing is key to achieving this success.
  • Not every video will take off even when you know what you are doing.
  • Be consistent about posting. You can repurpose most of your content.
  • Having multiple touchpoints for your business is very lucrative, but only if you channel those audiences into a proper sales funnel.
  • If a video goes viral, you will need to employ a team to help you.
  • Your content must be relatable, and/or pull on the heartstrings.
  • You only have 4 seconds to make an impact.
  • Invest in good branding it will help you to land sponsorship and improve recognition.
  • The money you can make by going viral on social media far outstrips what you can make with other assets. Aaron shares the figures, in the podcast.
  • Start broad and split things up into different streams as you learn what works and what you enjoy.



‘Not only can you generate new clients, but the number of brand deals that are on the table at the moment, that's where it becomes really lucrative.’

‘We’re in a real opportunity where growth can happen really quickly if you're managing your time correctly and if you're putting energy into certain areas.’

‘You can have as much chance of going viral as I did. If you consistently put in the work.’

‘An entrepreneur is someone who creates things and moves with the times.’



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Rob Smallbone the host of The Property Nomads Podcast, is on a global mission to guide your success. Success can happen in many ways, shapes, and forms. Think about what success means to you. More properties? More clients? Financial freedom? Time freedom?


Rob wants to make a huge difference to people around the world. He is here to guide your success in property, business, and life and to inspire you to achieve your goals, dreams, and visions. He's travelled, explored, and invested. And he's not planning on stopping these activities anytime soon.


Buckle up, sit tight, and enjoy the ride that is life.




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