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Istanbul + How to Monetise YOUR Podcast - With Robin Pierson of The History of Byzantium Podcast

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Rob is with Robin Pierson host of ‘The History of Byzantium’ podcast. They discuss how Robin nurtured and built his audience and was then able to effectively monetise the podcast.

Podcasting has now moved into the advertising mainstream and there are great opportunities to monetise, Robin shares some great advice and information on how to start a podcast, work out who will be your listeners and nurture your audience along with the best ways to monetise.


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KEY TAKEAWAYS

  • Over the last 4 years, podcasts have changed massively as people, including celebrities,
  • realised they could make money out of them.
  • When you work with the freemium model you are producing largely free content and occasionally charging and approximately 10% of your audience will pay.
  • The podcast market has moved into the advertising mainstream.
  • Companies now stitch adverts that are appropriate for the country into podcasts
  • Podcasting is all about the immediacy of listeners.
  • Between direct support from listeners and advertising, I’m now able to make a full time living from the podcast.
  • It’s vital to nurture your audience and the product I’m selling is the podcast.
  • A narrative usually takes around 5 days to create and the more I read and research the better the podcast narrative is.
  • I don’t advertise the podcast because the type of content is something people will specifically seek out.
  • There is a sense where people think about the roman empire as they would a football team they follow, they know the outcome but still want to relive the experience
  • Make a show that is specific to you and see if there is anyone out there who is like you and wants to listen to it.

 

BEST MOMENTS

‘On the tours, being able to stand in front of interested people and share what I know and am interested in is a great thrill’

‘Travel is all about broadening your horizons and experiences’

‘Make a show that you would want to listen to’

 

VALUABLE RESOURCES

The Property Nomads Website 

https://podcasts.apple.com/gb/podcast/the-property-nomads-podcast/id1440016017

The Property Nomads - Stitcher

Buy To Let: How To Get Started – By Rob Smallbone (Amazon) 

101 Top Property Tips Rob Smallbone, Aaron Devoy

The History of Byzantium Podcast

 

ABOUT THE HOST

Rob Smallbone the host of The Property Nomads Podcast, is on a global mission to guide your success. Success can happen in many ways, shapes and forms. Think about what success means to you. More properties? More clients? Financial freedom? Time freedom?

Rob wants to make a huge difference to people around the world. He is here to guide your success in property, business and life and to inspire you to achieve your goals, dreams and visions. He's travelled, explored, and invested. And he's not planning on stopping these activities anytime soon.

Buckle up, sit tight and enjoy the ride that is life.

 

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