We're delighted to have as our guest on this week's episode Tony Mirack, director of produce, floral and salad bar at McCaffrey's Food Markets. In this conversation with The Produce Retail Podcast host Ashley Nickle, Tony discusses his excitement about produce now having the "Wow!" factor thanks to varietal innovation in grapes, stone fruit, kiwi, berries, melons and more; the tricky calculus, given all the new varieties these days, of category management and SKU rationalization; how he measures success (spoiler alert — it goes beyond sales and profit); the information from growers that is most valuable to him; the philosophy that guides how he builds the ad; why he believes growers and shippers should visit their retailers and understand their customers; the power of educating your employees so they can educate your customers; how he allocates his time between strategy and planning and being in the stores working with the store-level teams; and much more. Hope you enjoy the conversation as much as we did, and thanks for listening!