The Produce Retail PodcastThe Produce Retail Podcast

The Feedback Group's Brian Numainville on consumer trends, marketing opportunities

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Our featured guest in this episode is longtime grocery retail veteran and consumer research expert Brian Numainville. He’s the principal of The Feedback Group, and his organization recently produced a fascinating report on consumer perceptions and realities when it comes to grocery shopping. Before Brian started with The Feedback Group, he worked for nearly two decades at the Nash Finch Company, which merged with Spartan Stores in 2013 to become SpartanNash. In this conversation, Brian discusses how different generations are evaluating and talking about grocery stores and their satisfaction with the shopping experience. He goes in-depth on the advertising and marketing vehicles that retailers are using to engage shoppers, which ones are seeing growth, and how stores should prioritize and tailor content for the channels they use. Brian also talks about the many ways shoppers have been responding to inflation. Another intriguing point from the report that Brian shares is a perhaps surprising statistic about how consumers believe grocers are faring profit-wise in this inflationary environment. It’s a conversation you won’t want to miss. Enjoy!

This new podcast series is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

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