We're delighted to welcome as our guests for this week's episode — the latest installment in our floral series — Nadia Pregoni, category manager for floral at Stop & Shop; Stuart Vanstaalduinen, sales director at Bayview Flowers; and Jennie Garbarek, sales director of mass market North America at Tessa. Nadia, Stu and Jennie visit with The Produce Retail Podcast host Ashley Nickle about local and imports, including how they're navigating uncertainty around tariffs; the differences in planning time frame between produce and floral; how COVID changed the way floral buying is done; staying relevant and on-trend when growing and ordering happens so far in advance of shipments; the role of seasonality and limited-time offers; what retailers and suppliers can do to make stores true floral destinations; cultivating "plant parents"; the rise of value-added, also known as "giftables"; the role of hard goods in floral; trends they're seeing take shape currently; and much more. Enjoy!

<p>We're delighted to welcome as our guests for this week's episode &mdash; the latest installment in our floral series &mdash; Nadia Pregoni, category manager for floral at Stop &amp; Shop; Stuart Vanstaalduinen, sales director at Bayview Flowers; and Jennie Garbarek, sales director of mass market North America at Tessa. Nadia, Stu and Jennie visit with The Produce Retail Podcast host Ashley Nickle about local and imports, including how they're navigating uncertainty around tariffs; the differences in planning time frame between produce and floral; how COVID changed the way floral buying is done; staying relevant and on-trend when growing and ordering happens so far in advance of shipments; the role of seasonality and limited-time offers; what retailers and suppliers can do to make stores true floral destinations; cultivating "plant parents"; the rise of value-added, also known as "giftables"; the role of hard goods in floral; trends they're seeing take shape currently; and much more. Enjoy!</p>

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.  

<p>The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.&nbsp;&nbsp;</p>