We're delighted to have as our guests this episode Daniel Spivey, national director of fruit for Sprouts Farmers Market, and Reyna Graves, national director of veg and floral. Daniel and Reyna discuss topics including seasonal fruit destinations that drove record sales this summer; switching to more segregated merchandising of organic; riding the wave of the cucumber sandwich trend that started with a TikTok video; how they view private label when it comes to produce; the importance of supplier partnerships and innovation; the implications of more online sales for in-store processes; convenience and floral; what their roles entail and how they collaborate; how Sprouts finds and sources items that shoppers can't get anywhere else; their willingness to test new products at all levels of scale; the transition from fall to holiday season; and more. Enjoy!

For more conversations featuring executive perspective, check out this playlist dedicated to conversations with current and former vice presidents of produce, directors of produce, and other executive roles. 

More Playlists


Merchandising & Marketing


Leadership & Training


Produce Manager Perspective

Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

Get Involved

The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn.

We're delighted to have as our guests this episode Daniel Spivey, national director of fruit for Sprouts Farmers Market, and Reyna Graves, national director of veg and floral. Daniel and Reyna discuss topics including seasonal fruit destinations that drove record sales this summer; switching to more segregated merchandising of organic; riding the wave of the cucumber sandwich trend that started with a TikTok video; how they view private label when it comes to produce; the importance of supplier partnerships and innovation; the implications of more online sales for in-store processes; convenience and floral; what their roles entail and how they collaborate; how Sprouts finds and sources items that shoppers can't get anywhere else; their willingness to test new products at all levels of scale; the transition from fall to holiday season; and more. Enjoy!
For more conversations featuring executive perspective, check out this<a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/executive-perspective-the-produce-retail-podcast"> playlist</a> dedicated to conversations with current and former vice presidents of produce, directors of produce, and other executive roles. 
More Playlists
<ul>
<li>
<a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/merchandising-marketing-the-produce-retail-podcast">Merchandising &amp; Marketing</a> 
</li>
<li>
<a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/leadership-training-the-produce-retail-podcast">Leadership &amp; Training</a>
</li>
<li>
<a href="https://omny.fm/shows/the-produce-retail-podcast/playlists/produce-manager-perspective-the-produce-retail-pod">Produce Manager Perspective</a>
</li>
</ul>
Podcast Background
This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.
Get Involved
The Produce Retail Podcast is hosted by <a href="http://www.linkedin.com/in/ashleynickle">Ashley Nickle</a>, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout <a href="http://www.linkedin.com/in/ashleynickle">on LinkedIn.</a>

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.  

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.&nbsp;&nbsp;

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