We're delighted to bring you three guests in this week's episode: our recurring floral series star, Jennie Garbarek, sales director of mass market, North America, for Tessacorp, and a veteran of Roundy’s, Mariano’s and SpartanNash; Jake Rupert, director of sales and marketing at North Country Growers and a veteran of Roundy’s and Kroger; and Justin Heffernan, the vice president of sales for Fyffes North America and a veteran of Roundy’s and Jewel-Osco. They have each spent at least a decade on the buy side of the business — Jake almost two decades — and are now on the supply side. In this conversation with The Produce Retail Podcast host Ashley Nickle, Justin, Jennie and Jake discuss the relationship between produce and floral; how those departments interact; how leaders tasked with managing across those departments can support both well; how building relationships plays a critical part in setting floral up for success during high-volume periods; leveraging competitive spirit to grow sales across the organization; incorporating floral into storewide events; the role of floral in the ad; the opportunity for greater collaboration between produce and floral; and much more. Enjoy!

If you've been enjoying these episodes on floral, check out the archives for more. Thanks for listening!

We're delighted to bring you three guests in this week's episode: our recurring floral series star, Jennie Garbarek, sales director of mass market, North America, for Tessacorp, and a veteran of Roundy&rsquo;s, Mariano&rsquo;s and SpartanNash; Jake Rupert, director of sales and marketing at North Country Growers and a veteran of Roundy&rsquo;s and Kroger; and Justin Heffernan, the vice president of sales for Fyffes North America and a veteran of Roundy&rsquo;s and Jewel-Osco. They have each spent at least a decade on the buy side of the business &mdash; Jake almost two decades &mdash; and are now on the supply side. In this conversation with The Produce Retail Podcast host Ashley Nickle, Justin, Jennie and Jake discuss the relationship between produce and floral; how those departments interact; how leaders tasked with managing across those departments can support both well; how building relationships plays a critical part in setting floral up for success during high-volume periods; leveraging competitive spirit to grow sales across the organization; incorporating floral into storewide events; the role of floral in the ad; the opportunity for greater collaboration between produce and floral; and much more. Enjoy!
If you've been enjoying these episodes on floral, check out the archives for more. Thanks for listening!

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.  

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.&nbsp;&nbsp;

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