We're delighted to welcome as our guest for this week's episode Matt Quiring, senior vice president of sales and marketing for Nature Fresh Farms, for a deep dive on greenhouse commodities: tomatoes, peppers, cucumbers and strawberries. Matt discusses current trends and opportunities on the horizon for each category; what he's observing as far as growth of branded product sales versus private label; the shrinking middle ground between value offerings and premium offerings; the emerging opportunity of retail media; what he sees retailers that get the most out of category management insights doing differently than their peers; a practical tip on getting more shelf life out of cherry tomatoes on the vine in clamshells; merchandising opportunities for greenhouse commodities; the company's recent, vibrant rebranding of its product lineup; and much more. Enjoy!

Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

Get Involved

The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. 

We're delighted to welcome as our guest for this week's episode Matt Quiring, senior vice president of sales and marketing for Nature Fresh Farms, for a deep dive on greenhouse commodities: tomatoes, peppers, cucumbers and strawberries. Matt discusses current trends and opportunities on the horizon for each category; what he's observing as far as growth of branded product sales versus private label; the shrinking middle ground between value offerings and premium offerings; the emerging opportunity of retail media; what he sees retailers that get the most out of category management insights doing differently than their peers; a practical tip on getting more shelf life out of cherry tomatoes on the vine in clamshells; merchandising opportunities for greenhouse commodities; the company's recent, vibrant rebranding of its product lineup; and much more. Enjoy!
Podcast Background
This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.
Get Involved
The Produce Retail Podcast is hosted by <a href="http://www.linkedin.com/in/ashleynickle">Ashley Nickle</a>, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout <a href="http://www.linkedin.com/in/ashleynickle">on LinkedIn.</a>&nbsp;

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.  

The Produce Retail Podcast is the place for thought leaders in the industry to talk shop. Join us for conversations on strategy, business partnerships, planning, training, leadership, communication, merchandising and much more. We'll have regular guests as well as more occasional visitors, and the goal is always to deliver conversations that inform, inspire and ultimately illuminate opportunities for growth. This podcast is hosted by Ashley Nickle, produce industry enthusiast and founder and CEO of Ashley Nickle Growth Strategies.&nbsp;&nbsp;