What's the next frontier for produce supplier-retailer partnerships? Along with pursuing in-store opportunities like signage, display bins and contests, many suppliers also participate in the wealth of digital marketing opportunities that retailers can offer. In this episode we're joined by Diane Scalisi, director of omnichannel marketing for Driscoll’s; Danelle Huber, senior marketing manager for CMI Orchards; and Ashley Pigo, ecommerce marketing manager for RPE; for a discussion on how that's happening now and what the formalization of these opportunities — thanks to the rise of retail media networks — means for produce.

Ashley, Danelle and Diane discuss with The Produce Retail Podcast host Ashley Nickle how they decide which shopper-facing retailer channels to invest in; how those opportunities have evolved in recent years; how getting involved in this space requires suppliers to make new contacts within their existing customers; how budgets are changing to account for the growing number of digital options; whether produce suppliers are expected to participate in these channels (as is the case with CPGs); and what retailers should consider to allow more involvement from fresh suppliers in these channels that form their retail media networks. Settle in and get ready to learn. We hope you enjoy this one as much as we did! 

For more episodes featuring marketing and merchandising perspective, check out this curated playlist for plenty of thought-provoking discussion. 

More Playlists

• Executive Perspective

• Leadership & Training

• Produce Manager Perspective

Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

Get Involved

The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn.