We're delighted to have as our guest for this week's episode Leigh Vaughn, director of produce and floral for Associated Food Stores. In this conversation, Leigh takes us behind the scenes of category reviews, from the data his team examines in preparation for supplier meetings; to his recommended do's and do-not's for hopeful vendors; to the roles that logistics, cost of goods and innovation play in the evaluation of suppliers; to the makeup of the group that suppliers meet and need to connect with; to how Leigh's team uses the IFPA Global Show to find new items and connect with new vendors; and much more. Enjoy!

For more from Leigh, check out this earlier episode.

For more episodes featuring executive perspective, check out this curated playlist dedicated to conversations with current and former vice presidents of produce, directors of produce, and other executive roles. 

More Playlists

• Merchandising & Marketing 

• Leadership & Training

• Produce Manager Perspective

Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

Get Involved

The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn.