We’re delighted to revive for today’s episode a conversation that we recorded about a year ago to celebrate Love Your Produce Manager Day (which is coming up April 2). Alex Jackson is the director of sales and procurement for Frieda’s Branded Produce, which created this special holiday. Alex shares the origin story behind Love Your Produce Manager Day and how the company works to engage, train and support produce managers year-round. Some of the examples Alex gives really evoke that ideal supplier-retailer partnership, that next-level collaboration that can yield so many benefits for both businesses long-term. You’ll find lots of practical takeaways in this discussion. We hope you enjoy it as much as we did!

For more episodes featuring marketing and merchandising perspective, check out this curated playlist for plenty of thought-provoking discussion. 

More Playlists

• Executive Perspective

• Leadership & Training

• Produce Manager Perspective

Podcast Background

This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more.

Get Involved

The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn.