We're delighted to welcome as our guest on this episode of the podcast Brendan Haslam, director of strategy and category management for Bolthouse Fresh Foods, which is best known for carrots. Brendan takes us behind the scenes of his work digging into sales data to identify opportunities for the retailers his company serves. He discusses the importance of earning the trust of customers by making recommendations that take into account their whole category, not just what they do with Bolthouse. He talks about assessing assortment, pricing and promotion by comparing the sales results of a given retailer with others in their market and beyond. He provides a window into the cadence and process of category management conversations. Brendan also covers his background in the profession and in produce, the characteristics that he has seen dovetail with success in category management, recommendations for people who want to explore careers in this area, and much more. Hope you enjoy the conversation as much as we did!