In Episode 49 of The PORK Podcast, host Jennifer Shike sits down with two heavyweights of the industry: Dr. David Newman, CEO of the National Pork Board, and Dr. Glynn Tonsor, Agricultural Economist from Kansas State University.

The goal? A radical vision called "One More Pound."

If every American consumed just one more pound of pork per year without a price decline, it would inject over $1.5 billion in retail value into the industry. But this isn't just about eating more—it’s about a strategic "pull" strategy driven by data, innovation and a deep understanding of the future consumer.

In this episode, we dive deep into:

• The Power of Belief: Why the industry must align on a vision of growth to move the needle.
• The "Meat is In" Phenomenon: Why vegan/vegetarian trends are receding, and protein demand is hitting a fever pitch.
• Innovation Beyond the Chop: How ground pork and "Boston Butt Burgers" are capturing the air-fryer generation.
• The Hispanic Market Opportunity: Tapping into the $4.2 trillion GDP of the most pork-loyal demographic in the US.
• Supply vs. Demand: Balancing world-class production efficiency with a new focus on consumer value.
• Swine Health & Economics: How tackling PRRS and disease is the ultimate "Grow the Pie" strategy.

Whether you are a producer at the farm gate or an industry stakeholder, this conversation offers a data-backed dose of confidence for the future of the U.S. pork industry.